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Group FMG Launches Mobile Solutions Business Leveraging Extensive Experience in Digital Marketing


today announced the launch of a specialized mobile
digital marketing

This entry into a high-growth market will help businesses and consumers
design, develop and deliver rich interactive mobile solutions, apps and
games across all mobile operating systems and devices including
smartphones and tablets.

Group FMG’s Mobile
technical team works closely with its creative and
production counterparts, to manage the design and usability across the
platforms by leveraging the native capabilities of the access device
rather than adopting a ‘lowest common denominator’ approach. Group FMG
is focused on optimizing user experience and the app development
lifecycle, minimizing duplication of code and time to deploy – providing
clients the best value for money in addition to security, IT management
and compliance features.

Whether building relatively simple information delivery apps or
sophisticated brand based games, Group FMG works with clients
to manage and implement the entire app development process from
conceptualization to certification and placement in the appropriate app

Group FMG’s core proposition is guiding brands through change.
Mobile devices have fueled much of this change, from simply accessing
content to mobile commerce through social media. Our foray into mobile
solutions is an exciting and necessary addition to our existing
solutions portfolio
”, said Dilip Keshu, Global CEO of Group FMG,
based in New York.

As smartphone, tablets and mobile devices are changing the
consumer landscape, more enterprises are rapidly adopting mobile
solutions to engage their customers and employees. At Group FMG, we
strive to bring cutting-edge marketing solutions that combine creativity
and technology innovation to serve our customers’ business requirements
said Aditya Sharma, Co- Founder and Chief Business Development Officer
at Group FMG, based in Bangalore.

An app should not be a replica of a website. We design apps
from the ground up to deliver outcomes optimized for the device on which
they are used. Our technology allows our clients to quickly deploy
highly functional, user-friendly and sophisticated apps on mobile
devices effectively and economically. This gives them, them an enormous
edge over their competitors both in innovation and time to market
said Ravi Ramamrutham, Head of Mobile Solutions at Group FMG, based in

About Group FMG

is a global provider of high impact marketing media solutions;
a new-age agency of record that integrates creative design, production
services and commerce enablement. Group FMG is also focused on
delivering digital transformation that fulfills marketing ROI
imperatives and in building strategic long-term client relationships.
Group FMG is headquartered in New York, with offices in London,
Bangalore and Chennai.

Group FMG is uniquely placed to drive marketing results across industry
sectors and channels through effective, accelerated cross platform
solutions. Group FMG offers a range of solutions, from specialty point
services to fully integrated solutions and outcome based services that
seamlessly integrate several niche offerings like creative services,
compelling rich media content, print graphics production innovative
e-commerce initiatives.

Group FMG has delivered successful, award-winning, world class marketing
campaigns and media production services across various platforms
including: print, mobile, tablets, interactive magazines, e-books,
catalogues, e-commerce solutions, digital shop fronts, portals,
websites, videos and loyalty programs. Global
1000 clients
include, Sears, Staples, Pepsi, Boots, Harrods, Boden,
Disney, Reader’s Digest, Penguin, Harper Collins, BBC, Haymarket,
AMI,IBM, Yahoo!, Microsoft, Sony, Sandals.

Group FMG is funded by India Value Fund Advisors (IVFA), a leading
private equity fund, and Zodius Capital, a growth capital and build-out

The management comprises of an international team of entrepreneurial
leaders with deep experience of creating large global businesses.

Article source: http://finance.yahoo.com/news/group-fmg-launches-mobile-solutions-143000386.html

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