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Cooltrax FreshMobile(TM) Provides Mobile Access to Fresh inTransit(R) Solution

NASHUA, NH–(Marketwire -07/31/12)-
Cooltrax, provider of real-time cold chain tracking and monitoring solutions for temperature-sensitive products and mobile assets, today announced FreshMobile™, the mobile site for Fresh inTransit®, which allows customers to access their real-time reefer temperature monitoring system from virtually any location on a mobile device.

Fresh inTransit tracks the location of refrigerated trailers and reefers, monitors all aspects of the performance of the fridge unit, and offers independent reefer temperature monitoring using combined telemetry and wireless technologies. The mobility of today’s workforce requires “on the go” access to information. FreshMobile extends access to vital cold chain information for improved operational efficiencies.

“The addition of FreshMobile is in response to customers’ demands, especially fleet managers who are on the go and spend limited time at a desk, for mobile access to the Fresh inTransit cloud-based system,” said Shawn Allaway, president, Cooltrax. “With the continued demand for operational efficiencies and better cold chain management — supply chain failure, non-compliance, product security and theft, and bioterrorism — it’s only fitting that customers have immediate access 24/7 to cold chain data and information. FreshMobile now ensures that our customers, regardless of device, can access the industry’s most robust solution for tracking and monitoring products and assets moving through the cold chain.”

Fresh inTransit Goes Mobile
With Fresh inTransit, real-time temperature, fridge performance and location information for any number of assets can be viewed securely through a single, web-based interface via personal and laptop computer. According to Josef Bortignon, operations manager, Cooltrax, “With the addition of FreshMobile, which optimizes the Fresh inTransit system for mobile access, users gain expanded access to critical data, 24/7, from anywhere in the world, regardless of device. FreshMobile supports multiple mobile browser platforms including Safari, Opera, and Android. Planned support for Fresh inStore will be available in the future, as well.”

The Fresh inTransit system provides immediate reporting via SMS and/or email of temperature and other performance violations, which enable pro-active cold chain management. Detailed graphs and reports are available to provide an intuitive record of historical information. Fresh inTransit supports various full browsers including IE9, Chrome, and Firefox.

FreshMobile — Features
FreshMobile provides fleet managers with a highly convenient and simple to use mobile site. When away from their desk, Fresh inTransit customers still have full access to every vehicle in their fleet. The mobile site allows customers to respond immediately to potential problems and to monitor their fleet. FreshMobile gives users the same access, control, and reports available through Fresh inTransit in an easy to use mobile site.

Features include:

  • Simple to access login screen
  • A full list of all assets with current reefer status
  • Simple icons to demonstrate reefer state (continuous, start/stop, sleep and off) and to show if reefer units are offline or online
  • Two-way communication to show reefer power state and operational mode
  • Ability to change set points
  • Door and temperature monitoring point icons
  • Bing map overlay to show where reefer is
  • Full alerts and reefer alarms including:
    • Temperature set point violations
    • Controller RAM failure
    • Battery voltage warnings
    • Engine coolant temps

Pricing and Availability
FreshMobile is available now. Access is free for all Fresh inTransit users. For more information about Fresh inTransit http://cooltrax.com/solutions/fresh-intransit/ and about FreshMobile, visit http://cooltrax.com/solutions/freshmobile/.

About Cooltrax
Cooltrax Americas, based in Nashua, NH, is the leading provider of real-time cold chain monitoring solutions for temperature-sensitive products. Leveraging its proven expertise in Radio Frequency Identification (RFID) and network technology, Cooltrax helps companies address key concerns including cost containment and operational efficiency, consumer safety, and regulatory compliance. Cooltrax Americas was founded in 2009 and has been deployed globally at some of the largest full service distributors including Coremark International. For more information, please visit www.cooltrax.com.


Lauren Curley
781 383 6406
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Article source: http://finance.yahoo.com/news/cooltrax-freshmobile-tm-provides-mobile-123000823.html

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